Key Responsibilities
- Formulate and execute an advanced website strategy that enhances user experience and drives conversions, analyzing performance and recommending data-driven enhancements.
- Collaborate with design and development teams to deliver captivating and search engine optimized website
- Partner with the digital agency to develop and execute a comprehensive paid media strategy across various platforms, targeting relevant audiences and driving measurable results.
- Analyze campaign performance metrics, make data-driven adjustments, and optimize ROI across various paid media
- Oversee the planning, implementation and performance of paid media campaigns and strategy, and make data-driven adjustments to optimize campaign performance.
- Conductin-depth market research and competitor analysis to identify new opportunities and optimize campaign
- Over seethe creation of compelling email content, subject lines, and CTAs to drive engagement and conversion
- Build and maintain an email marketing calendar to ensure timely and relevant communication with target
- Develop and execute a sophisticated email marketing plan, focusing on segmentation, automation workflows, and performance
- Utilize advanced analytics techniques and attribution modeling to gain a comprehensive understanding of audience behavior and campaign
- Evaluate, implement, and manage marketing technology tools and platforms to enhance digital marketing
- Collaborate with cross-functional teams to ensure data accuracy, consistency, and alignment with overall business
- Utilize advanced analytics techniques, such as cohort analysis, attribution modeling, and customer journey analysis, to gain a deeper understanding of audience behavior and campaign effectiveness.
- Prepare and present reports on digital marketing performance to stakeholders, highlighting key trends, successes, and areas for
- Gather and analyze data from various sources, including website analytics, paid media platforms, email marketing tools, and other relevant sources, to derive actionable insights.
- Establish comprehensive reporting framework, including key performance indicators (KPIs), dashboards, and regular reporting
- Manage spending and budgetary constraints, optimizing investments for maximum
- Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performing work
- Conduct performance evaluations and provide constructive feedback to promote professional
- Set clear objectives and key performance indicators (KPIs) for team members, regularly assessing and recognizing their contributions.
Requirements:
- Proven track record of driving user acquisition, onboarding, engagement and revenue growth through product-led initiatives 3 years of product marketing, product management, growth marketing or similar, with deep experience in Bookmaker/Gambling/Casino
- Familiarity with A/B testing, user testing and other experimentation methods
- Excellent analytical skills and proficiency in interpreting marketing data and
- Expert knowledge of digital marketing ad channels, tools, and best
- Strong leadership and team management skills, with the ability to motivate and inspire a diverse
- Outstanding communication skills, both written and verbal, with the ability to present complex concepts to
- Demonstrated ability to drive results, meet deadlines, and manage multiple projects
- Excellent cross functional collaboration and communication skills, with experience working in a fast-paced, high-growth environment
- Demonstrated ability to manage multiple projects simultaneously, prioritize tasks and meet deadlines